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SOURCE: Havelock News (Havelock, NC)
AUDIENCE: 2,500
DATE: Wednesday, June 20, 2007
HEADLINE:Innovative Foods Put the 'New' in Nutritious

[edited to highlight Freshtables®]

Grocery store shelves are lined with products promoting good health, eating fewer calories and dining on smaller portions for cook-free, easy eats.

You've probably heard the usual excuses people give for not improving their diets: no time, no cooking skills, can't stand the taste of "healthy" food products. Maybe you've been relying on those cliches, even though you know you should drop a few pounds or cut back on sodium to lower your blood pressure.

Apparently the food industry has been paying attention.

Food companies are introducing healthful products with greater convenience and ease of preparation and improved flavor. You'll also see food packaging with portion control designed to keep you from overeating. Everything from chips to sodas to desserts are available in 100 calorie packages.

Several new products were recently introduced at the Food Marketing Institute's supermarket industry tradeshow in Chicago, and will appear on supermarket shelves this summer or in the fall. Here's a taste of what's good for you...

Green Giant responds to the need for easy-to-fix veggies with its line of [Freshtables®] steam-in-a-bag cleaned and chopped vegetables. The selection includes Sweet Potato Fries, Squash Medley and Cubed (butternut) Squash....