|

|
Asian Sensations New Egg Roll
Varieties
Asian
Sensations, the leader in Asian Snacks, is launching two new varieties of
its popular Asian Sensations egg
rolls: Sweet & Sour Chicken Mini Egg Rolls and Kung Pao
Chicken Mini Egg Rolls. Both are available with a SRP
of $2.89. The introduction includes an on-pack trial offer of “GET 2 FREE” which runs through the end of the year. For additional product information, contact Mark
Jansen, Schwan’s Consumer Brands North America, Inc., 1-888-626-4337; mark.jansen@schwans.com.
|
|

|
|

|
Birds
Eye Steamfresh® Singles
NEW
from Birds Eye: Steamfresh® Singles. We’ve taken convenience and flexibility to a new level with
perfectly-sized individual portions of vegetables that steam in the microwave
to crisp, tasty perfection in less than two minutes. Each package contains
four individual servings of delicious vegetables that are ready to be quickly
cooked for lunch, dinner or as a healthy snack. Steamfresh® Singles come in Super Sweet
Corn, Baby Brussels Sprouts and Sweet Peas and will be available July
2007. There are now 20 delicious Steamfresh® varieties to choose from. For additional product information, contact Lisa
Murley, 1-585-383-1850; lmurley@birdseyefoods.com.
|
|

|
|

|
Freshtables® SteamPerfect™
The Sholl Group II is launching Freshtables® SteamPerfect™ – a new line of fresh
vegetables and fruits with chef created sauces sold in unique steaming bags
that steam the product perfect in the microwave in about two minutes. Freshtables are nutritious,
fresh, simple to prepare and provide consumers with
convenient, healthy food that tastes great. Freshtables will be available in
the produce section of grocery stores beginning this summer. For additional
product information, contact Sarah Wangler,
1-800-650-0276; swangler@sholl.com.
|
|

|
|

|
Green Giant Healthy Weight, Immunity Boost and Healthy
Vision
New from Green
Giant: Be at YOUR body’s BEST with Healthy Weight,
Immunity Boost, and Healthy Vision.
Premium all natural vegetables are blended and lightly tossed with a great
tasting sauce to help you meet your specific health needs. Simply steam in
the microwave for 3 minutes for a fresh, crisp, and deliciously wholesome
side dish or snack that will help you meet your health goals. For additional
information, contact James Evans, 763-764-5245; james.evans@genmills.com.
|
|

|
|

|
Green Giant Veggies for Kids
New from Green
Giant: Frozen vegetables designed with
kids in mind! Green Giant combines kid favorite Nickelodeon® equities with family
pleasing vegetable varieties. New Green Beans & Butter Sauce features SpongeBob SquarePants®. New
Broccoli, Corn, & Butter Sauce features Dora the Explorer® and Diego from
Go Diego Go!™ Both items are low-fat and 45-60
calories per serving. Packaging also includes collectible stickers featuring
the Nick characters as an added reward for kids. For additional
information, contact James Evans, 763-764-5245; james.evans@genmills.com..
|
|

|
|

|
Healthy Choice Café Steamers®
New from Healthy Choice:
Healthy Choice is excited to introduce its innovative new product line, Healthy Choice Café Steamers®.
Café Steamers utilize a new and unique microwave Steam Cooker™ that locks in all the naturally fresh flavors of
restaurant-inspired meals by steaming them in the microwave. Steam
cooking lets you enjoy the naturally fresh flavor of each ingredient:
vegetables stay bright and crisp, meat and seafood are juicy and tender, rice
is moist and fluffy, and pasta is firm. Available in 12 delicious
varieties, including Grilled Chicken Basil, Beef Merlot, and General Tso's Spicy Chicken. For additional product information, contact your
ConAgra Foods sales representative.
|
|

|
|

|
Jimmy Dean Mini Pancakes & Sausage
New from Jimmy
Dean: Delicious tasting, bite-sized
Jimmy Dean maple sausage wrapped in fluffy, pancake batter delivers great “hot-off-the-griddle” taste.
Jimmy Dean Mini Pancakes & Sausage is
ready to eat in 60 seconds for a convenient grab-and-go breakfast.
Available in a 30 count value size bag and a 10 count trial size carton in
Blueberry and Original flavors. For additional
product information, contact Joel Willhalm, 630-598-7976; joel.willhalm@saralee.com.
|
|

|
|

|
Pillsbury Flaky Cinnamon Twists™
New from Pillsbury: Flaky
Cinnamon Twists™ with Glaze!
These delicious new breakfast treats are made with real Cinnabon®
Cinnamon and that irresistible aroma will help Moms bring their entire family
to the table. Yummy melt-in-your mouth flaky layers, ooey-gooey vanilla glaze icing, and a fun new
bakery-style twist will make this a hit anytime! For additional
product information, contact Alec Davis at 763-764-5217 or alec.davis@genmills.com.
|
|

|
|

|
Pillsbury
Place ’n Bake™ Crescent Rounds
New from Pillsbury: Place ‘n Bake™ Crescent Rounds
are so easy, consumers can bake them anytime. Simply open the refrigerated
package, separate the formed rolls, place onto a tray and bake. These
convenient, fresh-from-the-oven dinner rolls are the perfect complement for
family weekday meals. Light, flaky, warm, and buttery, Place ‘n Bake™ Crescent Rounds are as delightful as original
Crescents™,
but in a fun, more convenient new shape. For additional
product information, contact Alec Davis at 763-764-5217 or alec.davis@genmills.com.
|
|

|
|

|
Pillsbury Simply Bake Bars™
New from Pillsbury:
Simply Bake Bars™ make it easier than ever to enjoy fresh-from-the-oven dessert
bars. With its own bakable pan, all you have
to do is bake, serve, and enjoy! No messy prep and no baking pan to
clean! With indulgent ingredients like caramel, chocolate, peanut
butter, and walnuts, Simply Bake Bars™ are a treat for the whole family. Available in
Turtle Supreme and Peanut Butter Chocolate Chunk and Chip. For additional product information, contact Alec
Davis at 763-764-5217 or alec.davis@genmills.com.
|
|

|
|

|
Red Baron Garlic Crust
Schwan’s Consumer Brands North America, Inc.,
recently introduced its new Red Baron Pizzeria Style Garlic Crust
pizza, with a savory, naturally-rising garlic
crust. It is crisp outside, tender inside with just the right amount of
garlic flavor and available in 4-Cheese and Pepperoni and a SRP of
$4.89. The special packaging has a scratch & sniff sticker, the
first of its kind in Frozen Food. For additional
product information, contact Mark Jansen, 1-888-626-4337; mark.jansen@schwans.com.
|
|

|
|

|
Tampa Maid Foods
Oven Ready Popcorn Shrimp
Get your Taste Buds Poppin’! Tampa Maid Foods’ NEW Oven Ready Popcorn Shrimp – Bigger Shrimp with
Less Breading! Each premium tail-off shrimp is
coated in our unique ovenable seasoned breadcrumbs
for a yummy and crunchy bite. You will think they just came out of the fryer.
Great for kids’ meals, but don’t forget to enjoy them yourself as an easy
entrée, fun snack or crunchy salad topper. For additional
product information contact Tampa
Maid at 800-462-5896, ext. 350 or visit www.tampamaid.com.
|
|

|
|

|
Tony’s White Whole Wheat Crust
Schwan’s Consumer Brands North America, Inc.,
recently introduced its new Tony’s Original with White Whole Wheat
pizza, the first nationally branded pizza with white whole wheat crust.
It is available in Cheese, Pepperoni, and Supreme at a SRP of $2.69
each. The product is made from white whole wheat flour to give it the
benefits of whole grains while retaining the appearance and texture of white
flour. For additional product information, contact Mark Jansen,
1-888-626-4337; mark.jansen@schwans.com.
|
|

|
|

|
Tyson Any’tizers™
Any time is right for Tyson® Any’tizers™. Tyson
is proud to introduce a delicious new lineup of convenient, restaurant style
frozen snacks – Tyson
Any’tizers. Made with
high-quality chicken in a variety of fun and exciting flavors, these snacks
are perfect for any occasion. Serve them to family and friends and make
snack time fun. They’re from Tyson,
the name consumers know and trust for quality and great taste. Available in wyngs, fries and bites. For additional
product information, contact Leslie Gordon, 1-479-290-4000; leslie.gordon@tyson.com.
|
|

|
|

|
Welch's Refrigerated Berry
Pineapple
Passion Fruit Cocktail Juice
Coming Soon from Welch’s: Refrigerated Berry Pineapple Passion
Fruit Cocktail Juice! This
delicious, new tropical flavor will be coming to a store near you this
fall. It’s very refreshing and packed
full of vitamin C. Everyone in the family will love it. For more product
information contact David Davis, ddavis@welchs.com.
|
|

|
|
If you have Questions
or Suggestions, drop us a line! nfra@nfraweb.org
|
|

|